India’s passion for all things automotive knows no bounds! Whether you’re on a journey to find yourself, or forging a path to get ahead of the rat race, how you choose to get there matters just as much. Overtaking Germany to become the 3rd largest auto market in the world, Indian roads are now home to over 200 million vehicles. Droom, India’s largest platform for pre-owned vehicles, aims to recognise automakers who have stood the test of time, in India’s first ever Pre-Owned Auto Awards.
Watch the episode as it aired on ET Now here:
With an esteemed jury featuring race car drivers to the biggest voices in the Indian auto industry, Droom aims to narrow down the best consumer bets across the entire Indian auto spectrum. Reaching auto enthusiasts across every demographic, through radio, TV, print and social media, Droom Pre-Owned Auto Awards aims to become the definitive recognition the auto industry aspires for.
Aabha Bakaya Network has conceptualised, curated and produced the inaugural edition of Droom Awards 2018. A careful selection process of the jury for track day at Buddh International Circuit, producing the track day episode with a crew of 30 people including camera crew, producers and editors and additional logistics support from the Droom team. The jury process was audited by KPMG. Creating collateral and AVs for the awards. Being the end to end coordinators for the awards. Finalising special speakers, performers and hosting the awards. ABN also liased with and finalised the media partner – ET NOW.