The TrakInvest Show was “India’s First Virtual Trading Reality Show” where traders from across India participated to build a winning portfolio on http://www.trakinvest.com/.
A 10 week episodic series, The Trakinvest Show was a unique game show meant for stock market wizards as well as young students looking to sharpen their skills in the financial markets. Players built a stock portfolio with Rs 50 Lakh of virtual cash on the platform. They competed with one another and shared strategies on global markets in a race to be crowned “India’s Rockstar Investor”. There were 100 jobs and internships on offer, including opportunities in Singapore, UK and Dubai.
COMPETITION MADE FOR DIGITAL
The Trakinvest Show was one that married the excitement and aspirations of share traders with gamification of technical knowledge, market intelligence and success stories. Hosted by Aabha Bakaya, one of India's top financial news anchors, the show was broadcasted over 10 episodes from February-April 2017.
The Results of the 10 Week Campaign: 10 Episodes. 15 Celebrity Chats. 60 Hours of Original Video Content Produced.
25,000 Participants Acquired.
INR 3800 Crores worth of Investments made.
1.8 Million trades made on the Trakinvest Platform.
1.5 Million Views and counting earned on the entire series.